Each year, Option consommateurs creates research reports about different consumption key issues.

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Influencer marketing: advertising in the age of social media

Business practice — 5 October 2021 —
Influencer marketing is a phenomenon that is increasingly present in our daily lives and one that raises a host of concerns. This research focuses on the advertising generated by this marketing technique. We approach the topic with an eye to …
Clarisse N'Kaa

Consumer-related Copyright Issues on the Internet of Things – A study of connected objects available to Canadian consumers

Business practice — 27 August 2019 —
The digital economy provides both benefits and challenges for consumers. Take for example the increasingly connected nature of everyday objects, a major technological development that we call the Internet of Things (IoT). This new reality could give …
Jeremy de Beer, Jules Bélanger et Mohit Sethi
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