Influencer marketing: advertising in the age of social media
Influencer marketing is a phenomenon that is increasingly present in our daily lives and one that raises a host of concerns. This research focuses on the advertising generated by this marketing technique. We approach the topic with an eye to …
Consumer-related Copyright Issues on the Internet of Things – A study of connected objects available to Canadian consumers
The digital economy provides both benefits and challenges for consumers. Take for example the increasingly connected nature of everyday objects, a major technological development that we call the Internet of Things (IoT). This new reality could give …