Data Breach Prevention and the Canadian Consumer
In recent years, data breaches have been on the rise in Canadian companies. The risk of security leaks is heightened in the digital environment, exposing consumers to identity theft and other harmful consequences. Many cybersecurity experts are …
Influencer marketing: advertising in the age of social media
Influencer marketing is a phenomenon that is increasingly present in our daily lives and one that raises a host of concerns. This research focuses on the advertising generated by this marketing technique. We approach the topic with an eye to …
Consumer-related Copyright Issues on the Internet of Things – A study of connected objects available to Canadian consumers
The digital economy provides both benefits and challenges for consumers. Take for example the increasingly connected nature of everyday objects, a major technological development that we call the Internet of Things (IoT). This new reality could give …