How your data is circulated
The data collected by connected devices can say a lot about you. About where you go, about your lifestyle, even about your health.
Companies use this data for many reasons: to offer connected devices with new features, to contact you, or to ensure that the ads targeting you on the Web are tailored to you specifically. Companies sometimes communicate this data to third parties, who use it in the same way. Under Canadian law, data collected by connected devices may be regarded as personal information.
When companies collect, use or disclose your personal information, they have a legal obligation to protect it, including adopting the appropriate security measures. Similarly, they should explain to you what they intend to do with your personal information and obtain your consent.
For more information, you can consult the resources available on the website of the Office of the Privacy Commissioner of Canada.